Privacy Notice

This privacy notice for Abaya Lounge (we', 'us', or 'our'), describes how and why we might collect, store, use, and/or share ('process') your information when you use our services. Such as when you:

  • Visit our website at, or any website of ours that links to this privacy notice.
  • Engage with us in other related ways, including any sales, marketing, or events.

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.

To optimise your interactions with Abaya Lounge, we gather data during your visits. Our aim is to enhance the online experience for all our guests. Here's an overview of what information Abaya Lounge collects and how it's utilised to ensure a pleasant visit for you.


What Information Do We Collect And Why?

When you buy something online through our websites or, where possible, via digital screens in our stores, we gather your name and your company name (if applicable for small businesses), complete postal and/or billing address, email address, details of items purchased and returned, delivery specifics, invoice details, and any other information necessary to process your order. Additionally, we track the usage of your vouchers (including validity and amount) or gift cards. Moreover, we gather any extra information you voluntarily provide in additional fields, such as your date of birth and telephone number.

We utilise this information because it's essential for completing, executing, and managing your purchase as well as handling your order. Please be aware that certain details may be required in some instances. Failure to provide your name and delivery address may result in the inability to deliver your items.

Throughout the purchasing process, you'll have the option to create a personal Abaya Lounge account. If you opt for this, we'll request further details like creating a personal password, providing your date of birth, and opting into commercial communications subscriptions. We solely utilise your data for this purpose if you've provided consent to establish a personal account.


Customer Support and Other Inquiries

We gather data to address your inquiries via telephone, post, email, or online channels such as chatbots, online forms, or live chat features. In such instances, we only request the necessary information to handle your inquiry (to facilitate our contractual obligations with you and/or comply with legal requirements). For instance, if you reach out to us regarding a return, we may ask for details like the purchase date and location or information about your decision to return.

When engaging with chatbots (automated messaging systems) and/or live chat, we also log your interactions with these systems, including your responses and how you interact with them, and we retain data associated with the device you utilise. Depending on the chatbot and/or live chat platform and your consent, we may collect device-related information such as IP address, social media handle, time zone, country, and GPS location. The platform providing the chatbot and/or live chat may also gather some of this data. For example, if the chatbot and/or live chat is hosted on Meta, Meta may collect your user data. We also gather additional details related to fulfilling your request, such as chat transcripts.

We may process this information either with your consent, as necessary to manage our contractual relationship with you if your inquiry pertains to an order, or because we have a legitimate interest in assisting you and thereby enhancing our services.


To sustain our connection with you via digital marketing endeavours.

Additionally, your personal data will be utilised to enhance the relevance and personalisation of our newsletters and other promotional communications according to your interests. This customisation is achieved by leveraging a blend of data sourced from your engagements with our services, including information derived from your past purchases, and through cookies in conjunction with other data within our possession or obtained from third-party sources like Google or Meta.

Personalised experience and improvement of online experience

When you visit our websites, we will deploy cookies, pixels, and other similar digital tools ("cookies") onto your browser or device. These tools help us gain insights into your preferences and tailor your interactions with us, as well as our communication and marketing efforts, to better suit your needs.

We may utilise your personal data to deliver such customised experiences, as we hold a legitimate business interest in providing you with relevant services and experiences that align with your interests. If mandated by applicable local laws, we will seek your consent for the utilisation of your personal data for this purpose.

For a more comprehensive understanding of our use of cookies, please refer to our cookie notice available here.


Personalised targeted advertising

Based on your online and offline purchasing patterns and history, as well as your interactions with our websites (including pages visited, links clicked, and purchases made), chatbots, live chat, and emails received from Abaya Lounge, we establish and maintain your personalised digital marketing profile. This ensures that we display advertisements tailored to your individual preferences, a practice known as targeted advertising. The success of targeted advertising directly correlates with the potential for increased customer satisfaction.

To refine our targeted advertising efforts, we may match your profile data with those of customers sharing similar characteristics. Additionally, we gather feedback on customer responses to our products, brand, and advertisements from various sources, both online and offline, including website visits and external data sources like local weather data. Our marketing teams then identify relevant audience segments for directing marketing campaigns. These segments guide our approach to reaching customers effectively, both within Abaya Lounge's digital platforms and beyond.

If your digital marketing profile aligns with a specific segment, you're likely to receive tailored advertising across various online and offline platforms, including Meta, Google properties, affiliate websites, and other digital channels. This targeted advertising strategy aims to cater to the interests of the segments you're categorised into.

Furthermore, we may obtain data from third-party vendors such as Meta or Google, as well as other online and social media entities, to facilitate personalised targeted advertising. Your data profile may also be shared with third parties, such as Meta and Google, for retargeting purposes. For instance, if you abandon a purchase in your shopping cart on our website, you may encounter targeted advertisements on third-party websites related to that specific item.

Moreover, third-party platforms like Meta, Google, and other online entities may independently track your interactions with our advertisements through cookies. We advise reviewing the privacy and cookie policies of these third parties for further information, as they operate independently in processing personal data for their respective purposes, separate from Abaya Lounge.


To improve our services and items

We utilise your personal data to discern usage patterns and deliver tailored content (such as product recommendations based on item and size) across various websites. The insights gathered are instrumental in refining both our services and product offerings. This includes informing the creation and design of new collections and making enhancements to existing ones to better align with your preferences and expectations.

For instance, if you engage with us or our brands on social media, interact with our chatbot, or communicate with our customer service channels (including live chat), we may incorporate your feedback to enhance our services and products. We undertake these actions based on our legitimate interest in continually improving our offerings to better serve you.


In connection with a sale or business transaction

Your personal data may be shared with a third party in scenarios such as reorganisation, merger, sale, joint venture, assignment, transfer, or other arrangements involving the whole or part of our business, assets, or stock (including instances of bankruptcy or similar proceedings). These third parties might include acquiring entities and their advisors, among others. We will undertake such actions where we have a legitimate interest.


To manage and improve the functionality of our websites

Upon visiting our websites, we will place cookies on your browser or device. These cookies facilitate enhancements to the design and operation of our websites, improve the responsiveness of our chatbots and live chat, and enable the technical and functional management of our websites, including the maintenance of information security. For instance, they aid in identifying areas of the websites with low latency. We undertake this activity based on our legitimate interest. Further details regarding our use of cookies can be found in our cookie notice.


To safeguard our rights and to defend against legal actions.

Your personal data might be utilised to safeguard our rights, address legal disputes, and fulfil legal and regulatory obligations, including responding to requests from public and governmental authorities. We undertake these actions either to comply with legal obligations or because we have a legitimate interest.


Use By Minors

Please note that our websites are not directed to individuals under the age of sixteen (16). We ask that you do not post comments or submissions of anyone under that age.


Who Has Access To Your Personal Data?
  • Our employees may access your personal data to the extent necessary for them to carry out their responsibilities for us.
  • Other individuals whom you choose to share your personal data with, such as third-party partners we collaborate with, including marketing partners and social media platforms.
  • Governmental bodies, law enforcement agencies, tax authorities, and other entities vested with investigative or regulatory powers as mandated by relevant legislation.
  • Other parties with whom we have a legal justification, such as fulfilling a legal requirement or upon obtaining your consent.



When you provide personal information to, you consent to our collection, use, and disclosure of your personal information as outlined in this policy or as mandated by law.


Updates to privacy policy

As we expand our range of content and services for our visitors, reserves the right to adjust our practices regarding information collection, use, or disclosure. Any significant alterations to these practices will only affect information collected in the future, and we will update this privacy policy accordingly.